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What Is Opt-in Email

With well over 200 million email users worldwide, email has become the most used application on the Internet. Email offers a one to one channel of communication for companies to target their information directly to their customers. The advantages of email are clear: it allows you to target your message to your audience more accurately, efficiently, and personally than regular mail, additionally, it opens up a two-way communication channel between you and your customers.

QUICK FACT
Marketers that outsource the delivery and list management of their email have more than 400% higher purchase rates than those that keep email operations in-house (6% versus 1.4%)*
MORE FACTS

The success of your Mail I Want email marketing campaign starts with one basic element: an opt-in list, this simply means that all people within the campaign have "opted-in" or given permission to send them email. Examples of this could be menu updates, coupon specials, Birthday specials, "last minute" deals, or monthly newsletters.

Every business knows that it's much cheaper to keep a customer than it is to get a new one. The relationships that you develop by using the Mail I Want system to continuously, and personally, communicate with your customers, will help you keep them as customers for life.

*Forrester Research

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